A great design is the basis and the foundation of a strong and individualistic brand which is why Design and branding follow the same path to tread in building a successful representation of your business. Design and brand is all about connecting with the users as the one thing the users recognize the brand with is the design which is why a great design can result in a deep and strong relationship with the users. Check out these essential pointers to understand a deeper connection between design and branding.
- Design and brand to a very large extent are almost inseparable as not one goes without the other. A great design creates a distinguished experience for the users and when two or more users relate to the experience a brand strong enough can be created. Thus, Design is somewhat your brand.
- Now that we know that Design and Brand are the same parameters its best to think of them as one discipline and integrate the design in the best possible way to enhance the brand. The quintessence of major and popular brands comes from the design of their make. For instance take the logo off an iPhone and you would still know it’s an iPhone.
- Design is something that connects with humans on a different and a deeper level which is majorly responsible for the emotional connection that users tend to grow between their choices of brand which is why it is the duty of the designers to transform the assets of the company into a scalable design that helps people connect with it.
- Design must be used to reinvent the relationship formed with the users, to give them something new but better. For instance Google is known to recreate its logo on some special occasions which keeps the users intrigued and attached. However Design must always be used to let your brand stand apart from the competition, to create your own identity.
Thus, we can conclude that design is the most integral part of branding as it sets the stage and lights it up for the show to run successfully.