Marketing is always all about people and people have remarkably grown more attached to their mobile phones. For nay business to be successful, it has to reach out to consumers and has to really find out where they are. Make a victory to your name by developing a perfect customer-centric mobile marketing strategy. There are 5 major strategy changing ideas which are as follows:
Give them proper information to use: Everybody has content and users are fully aware that which is a really informative content and which is just a sugar coated content. Marketers always forget that content is always representing the product and not them. If, for example, you are writing a blog of a makeup technique, you would specifically going to write something like smoky eyes make technique or so on and that too step by step. Always remember to establish yourself as an authority. Application popularizes specifically on the basis of their content. People first get attracted to their content, if it pleases, then only, your application will get downloaded.
Decors can be bad for your eyes: your website has very beautiful graphics and greatest plug-ins and maybe even proud of overhauling your website all by yourself. But, stop and think, is that the consumer really wants and not the product? All that decoration can make your website look really clumsy and bit chaotic, which can ultimately make your website slow. According to some studies, 57% of the mobile users don’t recommend a business with a bad mobile web site. Consider yourself in place of a consumer and then through his point of view.
Tweet is a much stronger base: Everyday more than 200 million people uses twitter every day. And one cannot afford to miss that much amount of audience even though Facebook and Google+ give more character space to write than twitter and twitter makes you feel like an alien’s mission on a new planet. Learn how to tweet effectively to market your application should be your first step and regularly updating should be your second part.
First Give and then get: You should be the one who should be initiating some conversation about your brand. Provide them some eBook, but in the return of their email. This would help you to keep them always updated with your product.
Develop a mobile app: Develop an application for mobile as it is one of the best ways to connect with customers using mobile marketing. It is not just cool, but also helps you to know the user well.
There are a lot of reasons to use mobile app marketing as it captures the attention of the mobile generation as you have to make a connection with your customer.