Recently everybody has witnessed a great shift in the way of approaching business by digital products and online services. As a result, they are drifting away from the conversion rate optimisation strategy or CRO which is hurrying a user all the way through the website and straight into the checkout. UX short for user experience is now standing at the forefront of the business man’s minds especially when they are thinking all about the design and also build it in the righteous direction. Nearly half of the web users will soon be abandoning a website if it will be taking longer than 3 seconds to load.
The evaluation of the booking process of these travel websites is one of the most interesting elements. Even though the preponderance of people would be considering the booking process and it is the most important aspect of any E-commerce website. While booking a holiday on a website there are many elements that are to be kept in mind that are worth considering like choosing a destination, flights, transactions, transfers can be one hell of a job and can be lengthy too. The process can be made much smoother in fabric if each of those tasks is accounted and that too with a progress.
At last, it is a lot positive there is more and more business in their website if they have UX in their mind. For sectors such as travel, etc where customers are increasingly wanting to access the services being provided online and as a result, getting a website in the righteous direction could be critical as they have to keep up with the competitors too.