App Marketing Basics: Focusing on the Metrics that Matter

No Comment Yet

There are hundreds of Mobile Applications being created everyday on existing as well as pioneering new themes however, building a resourceful application is just achieving the first milestone on the journey to success as once the application has been created, most owners or developers face a roadblock when it comes to presenting and promoting the application over relevant portals. Thus, creating a robust marketing strategy from the very beginning is highly essential and recommended, but how do we know if we’re focusing on the right aspects?

In this blog, we discuss the important KPIs or metrics that need to be focused on in order to determine the key value of success of any application. While most application owners focus on values such as number of downloads and ratings etc. a better and farsighted practice would be to focus more on engagement than acquisition because users may install the application at first only to uninstall it later which disrupts the metric data. Thus, to ensure long-term success for your application, here are the three main key pointers to zoom on.

  • Active Users: Total number of users may depict the number of acquisitions of an application however, the number of active users deepens the knowledge of engagement shedding light on the segment of audience using the application for future marketing strategies. Thus, make sure to identify the most profitable user base in order to increase and enhance the engagement with the app in future.
  • Time spent in application: This may seem like an irrelevant metric however, it has a lot to do with the engagement and user friendliness of the application as the time spent by users in an application is a clear depiction of its efficiency as a resourceful application. Also, the metric helps you identify the “control users” knowing how frequently and which segment of users indulge in the application.
  • Screen Flow Depiction: A screen flow depiction helps you track the users’ exits between the screens helping to understand the behavior of a user in the navigation of an application between the screens. Make sure to employ screen flows to analyze and identify bottlenecks and conversion drops on the screens.

Measurement and analysis of metrics s surely essential for driving efficient marketing strategies however, focusing on the right metrics also plays a key role in the determination of success.

Manish Kumar


Manish Kumar

Leave a Reply

Your email address will not be published. Required fields are marked *