Smartphones these days have become more of a necessity than a luxury that we once thought of this technology as. With the world almost relying on these technologically sound devices for every task the need to optimize the applications is essential. From communication to commerce, everything can be achieved at the touch of a finger and with over a million Apps available on Google and Apple app store, one must have a clear understanding of how to design and develop a successful application to get noticed. To have your application stand out in the bank of mobile applications, consider these do’s and don’ts before you begin with the development process.

Do’s

Know Your Consumers

Focusing on your consumers is the foremost thing to keep in mind as any mobile application is for and about the end users. Once you understand the needs and expectations of your consumers work your way around it keeping it as the central idea of your application. A mobile application lets you reach the target audience anytime and anywhere. Also, the users must be able to engage and interact with application flawlessly and without hassles which can be achieved with a user friendly interface and functions.

Focus on Creativity

With a whopping number of Apps available in every possible genre going unnoticed is a major fear for all developers. Therefore, one must bring in some creativity which comes by thinking out of the box. With some brilliant features gracing the Smartphones these days such as GPS, Cameras, multi-touch screens and various sensors one can efficiently employ these to create a unique application.

Plan Marketing Strategies

Promoting and marketing your application once it is finished is very crucial to grab attention of the users. However, the key is to keep marketing your application throughout as it will help you secure a long term audience for your app. Strategize afresh after every update.

Don’ts

Copy off the Stuff

Remember people will prefer the original thing over the second similar thing any day until and unless you’re only drawing inspiration from the popular apps. But even then make sure to add on something extra and valuable to your application to make it unique and better for a long term success.

Make Assumptions

Every developer must know that every Application works differently for Google and Apple store and therefore it is sensible to suggest separate versions for both Android as well as IOS since applications do not automatically transit between platforms seamlessly. And so every platform must be focused on equally to ensure greater success.

Forget to Update

Developing an application may seem like a onetime process however it is not as applications need to be updated regularly. With every new built of the OS, an update must be made available to the users in order to let them experience the application along with the newest features offered by the platform without any bugs and anomalies.

And thus these few simple measures can and will go a long way to guarantee the success of your application.